Sportdec Brand & Illustration
Creating a distinctive visual identity through illustration, colour and sports-focused graphics.
- Client
- Sportdec
- Role
- Graphic Designer
- Completed
- 2017 - 2019
- Discipline
- Branding, Illustration, Digital Design
The brief
Sportdec was a football-focused platform designed to bring fans closer to the game through news, statistics and matchday content.
The aim was to develop a strong, recognisable visual identity that would help Sportdec stand out in a competitive sports market, while making football content engaging and easy to digest.
Process
Visual Identity
I helped develop Sportdec's visual identity, combining a bold purple colour palette, turquoise accents and geometric shapes to create a distinctive and consistent look across digital touchpoints.
Player & Staff Illustrations
A key part of the visual identity was the development of a distinctive illustration style. I created a collection of illustrated footballers, using simplified shapes, flat colours and minimal facial details to make each player recognisable while maintaining a consistent look and feel.
I also extended this style to create personalised illustrations of Sportdec staff, helping bring personality to the brand and establish a cohesive visual identity across both internal and external communications.
Infographics & Matchday Graphics
I developed graphics and visual treatments that combined player illustrations, team identities, statistics and match information.
The focus was on presenting football content in a clear, engaging and visually consistent way, while maintaining Sportdec's distinctive brand style.
Outcome
The result was a cohesive and flexible visual identity that gave Sportdec a recognisable presence across its digital platform and promotional materials.
The combination of illustration, colour and information-led graphics helped create a distinctive style that could be applied consistently across a wide range of football content.